The Superstar Premium

An interesting article appeared today on the BBC website about the Superstar Premium. It basically says that the superstars are getting richer because of nu-media allowing them to be a global phenomenon. Instantly.

The Superstar Premium idea also applies to products such as music and video games.

For example video games fall into two categories, triple-A games and the rest. The AAA games go on to sell millions worldwide, whilst the rest - although costing virtually the same amount to make - can sell just a few thousand.

Even though the Premiership footballers and the triple-A games aren't thousands of times better than the rest, they earn tens or hundreds of times more. Why? Because they are better.

And when you are excellent, being just a couple of percent better - to make you the best - makes you so much more valuable. After all, who wants to finish second? And if you can sell your brand of "the best" product to a worldwide audience you're going to make a considerable amount of money.